WE OFFER 3 ASCENDING OPTIONS
OF DESIGN SERVICES
WE OFFER 3 ASCENDING OPTIONS
OF DESIGN SERVICES
WE OFFER 3 ASCENDING OPTIONS
OF DESIGN SERVICES
CUSTOMER-CENTERED
PRODUCT DESIGN
Creating consumer hardware & software experiences using formative and evaluative research.
OBJECTIVE
Getting the product right, out of the gate.
We teamed up with an HP R&D team to provide insight into consumer attitudes and interactions with a first-generation printing device. The research allowed them to iterate and improve within their product development process.
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BENEFIT
CUSTOMER-driven PRODUCT direction
With the HP team, we discovered potential customer motivations, activities, and needs that helped to better target the market.
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Our evaluation insights led to new and refined product requirements that will enhance the value, utility, and ease-of-use for this new type of printing device.
RESULTS
BETTER PRODUCT, QUICKER SUCCESS
HP better understands the creative habits and practices of their target consumers, and has established a customer-focused approach to their product requirements.
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This long-term partnership allows HP to ensure that the first version of this ground-breaking product meets customer expectations from the get go.