WE OFFER 3 ASCENDING OPTIONS
OF DESIGN SERVICES
WE OFFER 3 ASCENDING OPTIONS
OF DESIGN SERVICES
WE OFFER 3 ASCENDING OPTIONS
OF DESIGN SERVICES
PRODUCT STRATEGY
Using formative and attitudinal research to shape the consumer experience for a ground-breaking healthcare diagnostics system.
OBJECTIVE
DISCOVER THE CONSUMER HEALTHCARE MIDSET
Working closely with Truvian's team
and new diagnostics technology, we uncovered the consumer's perceived value of the product their general understanding of healthcare diagnostics and results, and their doctor's role in this new process.
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DIRECTION
CUSTOMER-CENTERED DESIGN
We developed six behavioral personas that represented target customers. New product concepts were illustrated by using insights from consumer needs. These concepts were then evaluated with consumers to classify their potential impact on solution satisfaction.
RESULTS
RENEWED CONSUMER FOCUS
Based on the formative research, the client re-evaluated their assumptions about the market potential, positioning of the product. They realized that substantial re-design of the product experience before investing heavily in the product.